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Sophie Ashby at London Design Week

15th March 2019

This Monday saw the launch of London Design Week at the Design Centre, Chelsea Harbour. For six days the Design Centre becomes the place to hear from the brightest and the best of the design and interiors world including the highly acclaimed head of Studio Ashby, Sophie Ashby.

Celebrating the return of “Legends”, a series of window displays throughout the Design Centre, Sophie Ashby collaborated with George Spencer Designs and New York based fabric designers ZAK+FOX.

The inspiration behind this collaborative window was an iconic image of Bianca Jagger. Selected by Sophie Ashby, this photograph, taken in the early 70’s by Eva Sereny features a bright yellow dress by Zandra Rhodes. The effortless glamour with a touch of attitude provided the perfect starting point to create this striking setting.

Collier Webb were thrilled to contribute to the scheme, providing the perfect piece to complement the yellow couture, our Shitake Table Light. The Shitake Light features a leather wrapped stem in our most vibrant shade, “Tropical”.

In addition, Collier Webb were also asked to provide our Nassau Floor Light and elegant Normandie Drinks Trolley which added to the stylishly nostalgic feel of the window.

In addition to Sophie’s “Legends” window, she also took part in Chelsea Harbour’s “Conversation in Design” talks. Along with her fashion designer husband, Charlie Casely-Hayford, the couple discussed their design inspirations to a sold out room, hosted by Elle Decoration editor, Ben Spriggs.

Reflecting on both the design of their West London apartment and that of Charlie’s Chiltern Street store, which Sophie designed, the couple shared their design inspirations and their mutual love of mixing old and new in a quest to redefine luxury.

“Our clients seek something unique – they’re not trend lend” Charlie Casely-Hayford

Although their end products are very different, the couple’s discerning clients all share a desire for bespoke, something that runs strongly throughout both Charlie’s contemporary tailoring service and Sophie’s interiors business.

They, and their clients have a keen interest in modern craft and a strong sense of provenance, seeking out makers and little known artists. Sophie regularly attends graduate shows, purchasing pieces for her client’s homes. It’s these art works that often become the catalyst for her project’s design plans.

With their own home Sophie took inspiration from a framed print by Nigerian fashion photographer Lungiswa Gqunta. As with the Bianca Jagger image, it was the striking colours that set the tone for the whole project.

The stunning yellow became the linking colour throughout the apartment creating a striking yet incredible homely feel.

“How can we redefine luxury?” – Sophie Ashby

The feeling of home became equally as important in Sophie’s design of the Casely-Hayford store.
In a move away from “luxury” materials such as marble and leather that adorn so many of London’s high-end boutiques, Sophie and Charlie wanted a warmer, more tactile and welcoming environment for their clients. Their redefinition of luxury has resulted in a space that reflects both their styles, an eclectic mix which is constantly evolving.

Featuring clever touches of inspiration in the form of fabric, the couple painstakingly stripped back a collection of old, much loved fabric samples into ribbon, to create a unique stairway panel.

Along with an array of vintage furniture pieces and a striking till point made from recycled plastic bottles, the store embodies Sophie’s talent for mixing old and new.

To find out more about Sophie and her design studio, Studio Ashy click here.

To find out more about Charlie Casely-Hayford’s bespoke designs click here.